Showing posts with label The Hive. Show all posts
Showing posts with label The Hive. Show all posts

Monday, February 01, 2010

"Journeys Of A Triathlete Father Of Five."

Welcome to Mark, blogging at "Journeys Of A Triathlete Father Of Five" Otherwise known as "One man's insane attempt to raise a family, compose music, train for triathlons and stay married."


Yep, that says it all.

Friday, October 09, 2009

Triathlon Market Trends and Demographics

Great data on triathletes and the sport of triathlon, from USA Triathlon. Among other things,

"Triathlon participation in the United States is at an all-time high, following unprecedented growth over the past 10 years. USA Triathlon can easily track the surge through its membership numbers, which surpassed 115,000 annual members in early 2009. To put that into perspective, annual membership hovered between 15,000 and 21,000 from 1993 to 2000."
Meanwhile, the Sporting Goods Manufacturers Association (SGMA) reports that 921,000 Americans participated in at least one triathlon in 2006, and that number climbed to 1.1 million in 2007. The number of so-called "core participants" (those competing in two or more events) increased to 746,000 in 2007, an increase of 35.6 percent over 2006.

And, download an executive summary of USAT's "The Mind of the Triathlete" market research report, here. The study grouped participants into seven distinct segments according to similarities in their demographics, psychographics and involvement in the sport.

"On average, triathletes are from high socio-economic backgrounds with median incomes of $126,000, however, their motivators and mindset are different, creating a significant opportunity for the triathlon community to serve them better and in more targeted ways. Unlike many consumers, they are spending cautiously but on average intend to spend as much in 2009 as they did in 2008. In fact, 45 percent would rather spend discretionary income on triathlon with three of seven segments exceeding 65 percent and one nearly 80 percent."
"In general,
  • Older athletes do more races.
  • 95% participate for the personal challenge.
  • 87% participate to stay in shape.
  • On average, they participated in 4.2 triathlons during the previous 12 months.
  • 86% plan to do longer races in the future.
  • Sprint triathlon remains the most popular, with those events attracting participation of more than three quarters of respondents."
Good stuff. I guess it's true. Life really IS a tri. Gee, where have I heard that before?

Thursday, June 25, 2009

Traverse City Triathlon, August 23, 2009

Welcome to the folks at Endurance Evolution, a start-up Michigan-based race management company. Owners Joel Gaff, Jr. and Eric Tingwall describe their organization as...


"...building world-class experiences around scenic, challenging courses and professional customer service. Each of our races is designed on the foundation of our four core service philosophies:
  • "Complete race experience: We run a professional event from race registration to the awards ceremony. Stop compromising with half-baked races that cut corners – and quality.
  • "Courses meant for racing: Your race shouldn’t require weaving through potholes, fighting traffic or guessing if you just missed a turn. We seek out quality roads and routes that ensure your race is safe, scenic and challenging.
  • "Unparalleled customer service: Some race management companies hide under a rock until race day. We want to hear from you. That’s why we promise a fast response to any phone call or email we receive. We’re also dang proud of our refund policy – the best in the business.
  • "Service beyond the race: Long before you sign up for the race and well after you’ve crossed the finish line, Endurance Evolution is there to support you. Unique services like our Race Ready spinning videos and race-course training days are a great way to prep for a race."
They're leading off with the Traverse City Triathlon on August 23, 2009, offering both sprint and Olympic distances. I know the Traverse City area well and it looks like an interesting race. Good luck guys! I'm looking forward to seeing your brand promise in action.

Saturday, December 13, 2008

You've Heard Of BRB? Meet RBR!

A great new hive member, heading to IM-CDA.  Can't tell you the name cuz I'm trying to raise my rating above an NC-13.  But it's worth reading, trust me.

Whatever It Takes...

“I am opinionated and abrupt, but I know my stuff so lets get cracking and talk health and fitness.”


Opinionated and abrupt, eh?  Well, alrighty then!  I thought that was MY job!  Meet Amelia Burton, health and fitness coach.  She might just be that "holiday weight gain" antidote you've been looking for.

Friday, December 05, 2008

Is Your Car's Spare Tire A Bike?

Anybody know of a good 12-step program for addicted triathletes?  Stop me before I buy another gadget!

Saturday, November 22, 2008

Growing Up Is Optional

Heidi lists signs of aging. Rats. I've got most of 'em.

But this guy's 61 and still kicking ass. That's gonna be me.

Monday, November 03, 2008

Four More...

A Google blog tracker brought these four new Hive members my way.  Click on the links; I'm sure they'd appreciate it and so would I.

Rocketpants.  The coolest name evah.

Amanda Russell.  A reformed architect blogging and triathloning.

TTML.  From October 24th: "I've lost my job and the relief is enormous."  Yeah, I know how you feel.

Sweaty Marshmallow.  A great combination: triathlon and ice cream.

Wednesday, October 22, 2008

Nobody Ever Dies Saying "I Wish I'd Spent More Time In Meetings!"

Josh wonders about conflicting priorities and the limited hours in a day.  Hey, the middle of the pack's not so bad!

Charts and Graphs and Data...Oh My!

I'll need to re-read this post several dozen more times to figure out everything, but it's a great case study in acquiring and using data to improve your training.  And once upon a time I thought it was enough to just go out and run...

Sunday, October 05, 2008

Wednesday, August 20, 2008

Hey!  Flatman's back!  Cool!

Wednesday, July 23, 2008

Great IMLP race report from Ryan Denner.  Check out the notes at the end. And the 7 worst sounds in triathlon...very funny and all too true.  And here's 10 lessons to learn BEFORE your first triathlon.    I coulda used a some lessons on that fateful day in Janesville, WI.

Tuesday, July 15, 2008

Jonathan In the Distance

New Hive member Jonathan bills himself as an "Ordinary Ironman." Do those two words go together? Regardless, it's a well-written, interesting blog.

Great summary of Dara Torres' training methods, by the way. Fewer (and more focused) workouts, strength training, more recovery, more nutrition.

Saturday, July 12, 2008

A Hive Repeater

Becoming Ironman: Again. XT4 from Madison, WI...

Tuesday, July 08, 2008

"Wake Up Three Hours Before You Need To Be At Work"

OK Comm, how'd you know this is what I needed today? Great post. Great ideas. Great motivation. Great stuff.

No Dopes In the Hive!

New Hive member Bob Mitera muses about doping in triathlon. Tri-Brother is convinced that doping has already come to triathlon as, year-by-year, he gets ever-further from a Kona qualifying slot.

Also from Bob's blog - this is why hitting a deer is a big deal (see this post from yesterday...)

Monday, July 07, 2008