Traverse City Triathlon, August 23, 2009

Welcome to the folks at Endurance Evolution, a start-up Michigan-based race management company. Owners Joel Gaff, Jr. and Eric Tingwall describe their organization as...

"...building world-class experiences around scenic, challenging courses and professional customer service. Each of our races is designed on the foundation of our four core service philosophies:

• "Complete race experience: We run a professional event from race registration to the awards ceremony. Stop compromising with half-baked races that cut corners – and quality.

• "Courses meant for racing: Your race shouldn’t require weaving through potholes, fighting traffic or guessing if you just missed a turn. We seek out quality roads and routes that ensure your race is safe, scenic and challenging.

• "Unparalleled customer service: Some race management companies hide under a rock until race day. We want to hear from you. That’s why we promise a fast response to any phone call or email we receive. We’re also dang proud of our refund policy – the best in the business.

• "Service beyond the race: Long before you sign up for the race and well after you’ve crossed the finish line, Endurance Evolution is there to support you. Unique services like our Race Ready spinning videos and race-course training days are a great way to prep for a race."

They're leading off with the Traverse City Triathlon on August 23, 2009, offering both sprint and Olympic distances. I know the Traverse City area well and it looks like an interesting race. Good luck guys! I'm looking forward to seeing your brand promise in action.