Wednesday, July 20, 2011

The Team That Tris Together...

...what? Stays together? We're about to find out! Good luck to the five Timex employees competing in Ironman Lake Placid on July 24.

I wonder if Ironman success is in their job description? Regardless, this's pretty cool!

Middlebury, CT – July 20, 2011 – Timex, a leader in outdoor and sports performance timepieces, today announced that five employees from its sales and marketing teams will toe the line together on July 24 in Lake Placid, NY, and attempt to conquer the 2.4 mile swim, 112 mile bike and 26.2 mile run.

Cumulatively, the group has completed eight Ironman triathlons, however Ironman Lake Placid will mark the first time they will all compete head-to-head in the same venue.

Lake Placid will mark the fourth Ironman race in the careers of Keith Meyer, Manager of Event Marketing and Sponsorships, and Brett Jacobson, Account Executive, Sports, as well as the sophomore appearances of Dave Schultz, Vice President of Sales, and Jason Tillinghast, Product Manager for Advanced Products. Heberto Calves, Vice President of Marketing, will seek to add “Ironman” to his title after several Ironman 70.3 finishes.

Training for and competing in Ironman events has allowed each member of the team to shape a unique approach to their respective roles, grounded in personal sacrifice, a passion for the sport and first-hand understanding of athletes’ needs.

“I've been kicked at the swim start, longed to get off the bike to start running at mile 95, and had my hamstrings tighten uncontrollably at mile 15 of the run,” said Schultz. “So when I talk to athletes about our product, I know exactly where they are coming from and what their needs are.”

Ironman Lake Placid is the second oldest Ironman in North America and serves as a qualifying event for the Ford Ironman World Championship in Kona, HI. More than 2,500 athletes will enter the calm waters of Mirror Lake for the mass start swim before riding and running through the Adirondacks and passing by the historic landmarks from the 1980 Winter Olympics.

Pictures to follow. Rock on Team Timex!

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