Ironman champion Craig 'Crowie' Alexander uses his iPhone to give fans unusual "spur of the moment" access to a professional triathlete's life. Described as "Twitter meets reality TV", Crowie's Backstage app (available free from iTunes) delivers training secrets, race preparation, travels and even family time.
So tune in and watch him prepare to defend his Ironman championship on October 10th.
And those of you carrying some other manufacturer's hardware in your pocket? Suckers!
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