Now comes word of a legal spat between Pepsi's Gatorade brand and Coke's Powerade. Powerade is touting a message of "fewer calories=more speed" in recent TV commercials. Gatorade officials are miffed, calling the campaign "false and deceptive."
In the interest of full disclosure, let me say that I train and race exclusively with Gatorade's Endurance Formula. I NEED the calories, it's what most races on my schedule use and it seems to agree with me just fine. I've never liked Powerade and, as a distance athlete, their new "less=more" campaign seems counter-intuitive and, frankly, a little stupid.
Tuesday, March 21, 2006
Gator vs. Power
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3 comments:
After doing a few IM's now, i've finally given over to the fact that, REPEAT AFTER ME... "I shall train with what the IM race course provides"..ALWAYS!!! :-D BTW, that would be gatorade..yummm
It makes sense when you figure that probably 95% of their sales go to people who just drink it as an everyday beverage. Which makes no sense at all, but there it is.
Again you illustratet the absurdity of non-athlete elites trying and miserably failing to understand endurance athletes.
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