Tuesday, March 21, 2006

Gator vs. Power

Now comes word of a legal spat between Pepsi's Gatorade brand and Coke's Powerade. Powerade is touting a message of "fewer calories=more speed" in recent TV commercials. Gatorade officials are miffed, calling the campaign "false and deceptive."

In the interest of full disclosure, let me say that I train and race exclusively with Gatorade's Endurance Formula. I NEED the calories, it's what most races on my schedule use and it seems to agree with me just fine. I've never liked Powerade and, as a distance athlete, their new "less=more" campaign seems counter-intuitive and, frankly, a little stupid.

4 comments:

mipper said...

i have to agree with you there. umm... don't most athletes need the calories? truly makes no sense.

i like gatorade better but my favorite by far is Pepsi's Xzude. love that stuff. just wish it was more prevelent.

Shelley said...

After doing a few IM's now, i've finally given over to the fact that, REPEAT AFTER ME... "I shall train with what the IM race course provides"..ALWAYS!!! :-D BTW, that would be gatorade..yummm

nancytoby said...

It makes sense when you figure that probably 95% of their sales go to people who just drink it as an everyday beverage. Which makes no sense at all, but there it is.

Comm's said...

Again you illustratet the absurdity of non-athlete elites trying and miserably failing to understand endurance athletes.