Monday, July 26, 2010

Brand me, logo me, pay me.

The NY Times finds that, to communicate status and connoisseurship, the rich rely less on logos and more on design and detailing. In short, that lizard logo on your favorite shirt marks you as definitely declasse.

All these companies saying "We're so cool that you can be cool by association! Just wear our crap and "cool" will take care of itself. That'll be $59.95 please!"

I have a different approach. I don't wear ANYBODY'S logo unless THEY'RE paying ME. Hey, my body's a temple and temple real estate is scarce. Think about it. Who benefits from ME wearing YOUR logo? Here's a hint: not me.

Here's another hint: if your self-esteem is built from wearing the right sunglasses or shirts or shoes or whatever, you need counseling not new attire. Save your money. Stop giving it away to undeserving companies and brands. Make 'em earn the right to plant their flag on your ass.

1 comment:

Spokane Al said...

I agree.

I know many triathletes who are proud to let us know that they are sponsored. This sponsorship often involves little more than a discount when they buy the sponsor's stuff.

No thanks.