(NOTE: I'm passing this information along because (a) I love seeing the sport of triathlon make the national TV scene, (b) I love Iron Girls (having 4 Tri-Daughters myself) and, (c) as a brand-builder, I love the Aflac duck. So do us Tri-fans a favor: tune in and pump those ratings!) June 9, 2009 (Tampa, Fla.) – Today, Iron Girl, the premiere all-women’s event-based brand, announces that the third annual Aflac Iron Girl Atlanta Triathlon will be televised nationally on NBCSports. The broadcast will air on Saturday, Aug. 23, from 1 p.m. to 2 p.m. ET. The telecast will showcase a highly competitive professional field as well as a diverse group of athletes varying in age and fitness level. “The partnership with NBC will highlight tremendous athleticism alongside stories of incredible personal achievement,” said Jeff Charney, Aflac senior vice president and chief marketing officer. “Viewers will be inspired by these amazing women and will find their own motivation to live healthier lives.” The broadcast will be shot on location on June 28, 2009, 45 minutes northeast of Atlanta, Ga., at Lake Lanier Islands Resort, situated on the shores of Lake Sidney Lanier. Featuring a 1/3-mile swim, 18-mile bike and 3-mile run, the sold-out event will take more than 1,200 women into pristine Lake Sidney Lanier, transitioning them on to a scenic, yet challenging bike course of rolling hills through Buford County. The run will lead athletes along the natural beauty of Lake Lanier Islands Resort, one of Georgia’s most visited resort destinations. “The team at NBC is excited to televise the Aflac Iron Girl Atlanta Triathlon and is happy to continue growing its relationship with World Triathlon Corporation and Ironman Productions,” said Jon Miller, NBC Sports’ executive vice president. “We are pleased to add this exciting event to our telecasts that also include the Emmy-award winning Ford Ironman World Championship and the Foster Grant Ironman World Championship 70.3.” Viewers will watch stories of athletes who have overcome adversity, as well as gain inspiration from women who have adopted healthy, active lifestyles, served in the military, survived debilitating conditions and more. In addition, the following world-renowned professional athletes will be vying for the first place title: The broadcast will also feature participants racing in support of pediatric cancer research, the Aflac Iron Girl National Event Series charitable cause for 2009. Participants are raising funds to be donated to the Aflac Cancer Center, located in Atlanta, Ga. “Iron Girl is an example of ordinary women accomplishing extraordinary things through events,” said Judy Molnar, the vice president of Iron Girl. “Our athletes include not only those whose livelihood depends on performance, but also those women who may be your mom, neighbor or sister. Their passion and dedication exemplifies the mission of Iron Girl.” Iron Girl’s mission is to empower women toward a healthy lifestyle. Started in 2004 with two 10K/5K events, Iron Girl has grown to 10 events nationwide, consisting of run/walk, duathlon and triathlon events. To date, Iron Girl has celebrated finishers ranging in age from 5 to 81 and in fitness level from beginner to professional. In its inaugural year, 1,000 women became Iron Girl finishers. In 2008, more than 16,000 women crossed an Iron Girl finish line. The average age of an Iron Girl athlete is 35. The brand is supported by title sponsor, Aflac, and partners including SAM Moving and Storage, Luna Bar, Polar Heart Rate Monitor, Aqua Sphere, Specialized Designed for Women Bicycles, K-Swiss, Nightmare Graphics, TriClique Jewelry, mypypeline.com, Flex-Power, Shotz Energy, Pure Sport and Salada Tea. By logging on to IronGirl.com, athletes can enjoy an interactive Web site filled with training tips, guest columnists and nutrition information. IronGirlShop.com is an online resource that offers fitness, nutrition and lifestyle products that support participants beyond the finish line. The Iron Girl brand has been featured in a range of media outlets to include USA Today, The New York Times, Runner's World, Family Circle, Ok! Magazine, Women's Health, Fitness andSelf. For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide. In 2009, Aflac was recognized by Ethisphere magazine as one of the World's Most Ethical Companies for the third consecutive year and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for the second consecutive year. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of the Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprisemagazine's list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine's list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com. Quack!
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Wednesday, June 17, 2009
Aflac Iron Girl Atlanta Triathlon To Premiere on NBC
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