Wal-Mart? Blech.

The advertising world is agog today by Wal-Mart’s firing of two top marketing executives. Apparently, certain die-hards don’t take kindly to somebody messing with catchy brand slogans like “Every Day Low Prices.” I’m OK with it though, because it gives me an excuse to rant…

There are many opinions about whether Wal-Mart’s net impact is good or bad for workers, communities and the economy at-large. Personally, I believe that Wal-Mart has single-handedly done more to destroy American communities and undermine our manufacturing base than any force in history, including al-Qaida, 50 years of Cold War, two Bush presidencies and Beavis & Butthead.

“Every Day Low Prices?” Big, hairy deal. All that means is that we now know the price for the average American’s soul: 6 cents off of a roll of foreign-made toilet paper.

If you'll sell your soul so cheaply, you deserve neither a community nor a job.